As he moves into his octogenarian years Brooks enters a second career – that of an observing elderly resident rather than that of a youthful businessman and/or emerging marketing consultant.
This, his third book, is written from the perspective of an individual currently immersed in senior living and is, herewith, reporting on his personal experience.
From this involved perspective he has developed a theory of how life can be perceived which, through the medium of a lecture series, he is currently sharing with others who are moving into the fourth quarter of their lives. His theory is based on the concept of living a purposeful life through an active, positive lifestyle. This lifestyle consists of being actively involved with ongoing projects
About The Brooks Fenno
Brooks Fenno is an experienced sales/marketing professional. During a 40 year span he developed and managed a specialty marketing consulting company (SALESMARK) which served 250 clients worldwide (China to Germany). His target clients were small to medium-sized firms (manufacturing and service), seeking diversified growth.
Specific accomplishments include:
Graduate of Princeton University and Harvard Business School
Military veteran (artillery officer with 101st Airborne Division)
Employed by such firms as Gillette, Sylvania, Procter & Gamble, and Itek Corporation. Established, in Germany, and implemented Itek’s European sales/service program.
Taught Marketing Strategy in Babson College’s MBA program
Wrote best-selling small business book Helping your Business Grow, 101 Dynamic Ideas In Marketing. Published by AMACOM
Orchestrated Development of Harvard Business School’s alumni organization Community Action Partners – a volunteer organization that has served more than 200 non-profit firms since 1993 with the support of over 1000 Harvard volunteer alumni.
Past President of Princeton Alumni Association of New England
Served as a director of three companies (2 private and 1 public)